
In this article, we will look at the top 10 best-selling smartphones in the world in 2023. If you want to skip our detailed analysis of the global smartphone market, you can go directly to see 5 best selling smartphones in the world in 2023.
In one of our previous articles on countries with the most smartphone users in the world, we discussed that modern smartphones are much more than just communication tools. Smartphones have become an integral part of modern life and serve as productivity tools and entertainment hubs.
Driven by technological advances, economic trends and changing consumer preferences, the global smartphone industry is dynamic and constantly evolving.
Key trends shaping the global smartphone market
According to a Report by Radicati Group, the total number of mobile devices in use is expected to be more than 18.2 billion by the end of 2025. The number of mobile users worldwide is also expected to grow and reach approximately 7.5 billion by the end of 2025 due to the growing demand on mobile devices and smartphones, the global smartphone market is poised for growth. According to a Report by SkyQuest Technology, the global smartphone market value was estimated to be worth $607.8 billion by 2022. Going forward, the market is expected to grow at a compound annual growth rate (CAGR) of 6.8% during 2023-2030, propelling the market to reach approximately $978.2 billion dollars at the end of the forecast period.
The global smartphone market is characterized by rapid innovation, with new features and functions being introduced all the time. Driven by the increased demand in emerging markets and the adoption of new technologies such as artificial intelligence (AI) and 5G, the global smartphone market is expected to continue growing in the coming years. According to a Report by GSMA Intelligence, North America is expected to lead the 5G race. In the US, 49% of all mobile connections are expected to run on 5G by 2025.
Artificial intelligence (AI) is becoming increasingly popular in the world of smartphones and electronic devices. With features such as intelligent personal assistants, voice-based interactions and improved camera functions, AI makes smartphones more intuitive and user-friendly, further increasing demand and creating a positive market outlook.
Major players in the global smartphone industry
Smartphone manufacturers are constantly innovating as they respond to changing market conditions, consumer preferences and technological advances. These companies explore new market segments, invest in research and development and diversify the product range. Some of the most prominent names in the smartphone industry include Samsung Electronics Co., Ltd. (OTC:SSNLF), Apple Inc. (NASDAQ:AAPL), and Alphabet Inc. (NASDAQ:GOOGLE).
On October 4, CNBC reported that Alphabet Inc.’s (NASDAQ:GOOGL) Google has revealed full details about its latest phones, the Pixel 8 and Pixel 8 Pro. Both the new smartphones are powered by a new Tensor G3 chip, which is a powerful custom chip that brings the latest in AI and machine learning to the Pixel 8 and Pixel 8 Pro. Some of the new AI features include web page summarization, photography and spam call filtering. A new tool called Best Take lets users combine a series of group photos into one image, with everyone smiling or looking at the camera. The report also mentions that the Audio Magic Eraser tool allows users to remove unwanted noise or audio from videos.
July 26, Reuters reported that Samsung Electronics Co., Ltd. (OTC:SSNLF) launched 2 new foldable smartphones with new and impressive features at the same price as the launch prices of the last two years’ models. Samsung Electronics Co., Ltd. (OTC:SSNLF) pioneered the foldable smartphone segment in 2019 to attract smartphone users looking for a bigger screen to consume content. The foldable displays help smartphones fit more comfortably in pockets. The new Galaxy Z Flip 5 is thinner than the previous model, and as a clamshell-style foldable smartphone, it takes a square shape when closed. The new Galaxy Fold 5 has an under-screen camera that consumers will barely notice when using the smartphone. The report also mentions that according to Counterpoint, global foldable smartphone shipments are expected to reach 19 million units by 2023, an increase of about 45% from last year’s 13.1 million shipments.
Apple Inc. (NASDAQ:AAPL) is one of the most famous brands in the world. Based in the United States, it is a manufacturer of smartphones, personal computers and computer software, among others. Loaded with impressive new features, Apple Inc. (NASDAQ:AAPL) unveiled the iPhone 15 series in September. The high-end iPhone 15 Pro and iPhone 15 Pro Max models feature a strong and lightweight titanium design and the A17 Pro chip for next-level mobile gaming and performance.
As for the new iPhone 15 series, here are a few comments from Apple Inc. (NASDAQ:AAPL) Q4 2023 earnings call:
“Now let me share more about our products, starting with iPhone. iPhone revenue came in at $43.8 billion, up 3% from a year ago, and a new record for the September quarter. Last fall, we were proud to debut iPhone 15 series.
The all-new iPhone 15 and iPhone 15 Plus have a gorgeous design, powerful cameras and the intuitive Dynamic Island. Powered by the industry-leading A17 Pro, our iPhone15 Pro series features a beautiful strong and durable titanium design and the best iPhone camera system ever, including a 5X telephoto lens on the iPhone 15 Pro Max. Customers love the entire iPhone 15 family and reviews have been off the charts.”
On November 2, Apple Inc. (NASDAQ:AAPL) reported strong results for the fourth quarter of 2023. The company reported earnings per share (EPS) of $1.46, topping EPS estimates by $0.07. The company reported revenue of $89.5 billion, beating revenue by $82.61 million.
Now that we’ve looked at what some of the major smartphone manufacturers are up to, let’s take a look at the top 10 best-selling smartphones of 2023.

Pixabay/Public Domain
Methodology
In this article, we have listed the top 10 best-selling smartphones in the world in 2023. To rank the best-selling smartphones in the world, we consulted Omdia’s Smartphone Model Market Tracker – 2Q23. This database provided us with a list of the most shipped smartphones in the world in the first half of 2023. We ranked the world’s best-selling smartphones based on the number of units shipped. The top 10 best selling smartphones in the world are listed below in ascending order.
10 best-selling smartphones in the world in 2023
10. Apple iPhone 11
Units shipped: 6.9 million
First on our list of the 10 best-selling smartphones in the world in 2023 is the Apple iPhone 11. About 6.9 million units of the smartphone were shipped in the first half of this year. It is the thirteenth generation of iPhone launched by Apple Inc. (NASDAQ:AAPL). Unveiled in September 2019, it remains a top choice for smartphone consumers around the world. Featuring an all-new dual-camera system in Apple Inc.’s (NASDAQ:AAPL) flagship iPhone lineup, the Apple iPhone 11 was made available in six different colors including black, white, purple, green, yellow, and PRODUCT (RED).
Some of the best smartphone stocks to consider researching and investing in include Samsung Electronics Co., Ltd. (OTC:SSNLF), Apple Inc. (NASDAQ:AAPL) and Alphabet Inc. (NASDAQ:GOOGL).
9. Samsung Galaxy A34 5G
Units shipped: 7.1 million
The Samsung Galaxy A34 5G was launched in March 2023, and it quickly became a fan favorite. As a mid-range Android-based smartphone, it is developed and manufactured as part of the Galaxy A series by Samsung Electronics Co., Ltd. (OTC:SSNLF). Approximately 7.1 million units of the Samsung Galaxy A34 5G were shipped in the first half of 2023 alone. The Samsung Galaxy A34 5G is available in four different colors including white, graphite, lime and violet. It also has an IP67 certified rating in dust and water resistance. However, unlike its predecessors, the Samsung Galaxy A34 5G only has 3 cameras on the back instead of 4.
8. Samsung Galaxy A54 5G
Units shipped: 8.8 million
Samsung Electronics Co., Ltd. (OTC:SSNLF) unveiled the Samsung Galaxy A54 5G alongside the Samsung Galaxy A34 5G in March 2023. Both smartphones feature immersive Super AMOLED displays, and while the Galaxy A34 5G display measures 6.6 inches, the Galaxy A54 5G display measures only 6 .4 inches. However, the Samsung Galaxy A54 5G has a much better 32 MP front camera compared to the Samsung Galaxy A34 5G’s 13 MP front camera. Both devices have 3 rear cameras.
Part of the Galaxy A series, the Samsung Galaxy A54 5G is an affordable Android-based smartphone from the Korean tech giant. About 8.8 million units of the Samsung Galaxy A54 5G were shipped in the first half of this year, which is why it ranks higher than the Samsung Galaxy A34 5G on our list of the best-selling smartphones in the world in 2023.
7. Samsung Galaxy A14 5G
Units shipped: 9 million
As part of Samsung Electronics Co., Ltd.’s (OTC:SSNLF) A Series lineup, the Samsung Galaxy A14 5G was announced in January 2023. It is another budget-friendly device designed and manufactured by Samsung Electronics Co. , Ltd. (OTC: SSNLF). The Samsung Galaxy A14 5G comes in 4 different colors including black, light green, dark red and silver. It has a triple rear camera and a 13 MP front selfie camera. Approximately 9 million units of the Samsung Galaxy A14 5G were shipped in the first half of 2023.
6. Samsung Galaxy S23 Ultra
Units shipped: 9.6 million
Samsung Galaxy S23 Ultra is a high-end Android-based smartphone released in February 2023. Designed, developed, manufactured and marketed by Samsung Electronics Co., Ltd. (OTC:SSNLF), is the ultimate flagship phone from the Korean tech giant’s flagship Galaxy S series. The Samsung Galaxy S23 Ultra is loaded with impressive features and it comes as no surprise that it ranks high among the best-selling smartphones in the world in 2023. According to recently reported data, around 9.6 million units of the smartphone were shipped in the first half of this year.
Some of the biggest companies in the global smartphone market are Samsung Electronics Co., Ltd. (OTC:SSNLF), Apple Inc. (NASDAQ:AAPL) and Alphabet Inc. (NASDAQ:GOOGL).
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Disclosure: None. 10 best-selling smartphones in the world in 2023 published on Insider Monkey.
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