By | November 23, 2023
Apple Watch Series 9 will Siri pulled up

A couple of months ago, Apple launched its latest line of smartwatches, introducing the Apple Watch Ultra 2 ($799) alongside the new Apple Watch Series 9 ($399). Each wearable has its own pros and cons, like the second-generation Apple Watch SE ($249), but the introduction of the new wearables also means there are now more Apple Watch models on the market than ever before — and a lot more deals to be had.

But with all these options, which should you choose? In general, you want to buy the latest watch you can afford so that it continues to receive software updates from Apple. The latest update, watchOS 10, has just rolled out to Apple Watch Series 4 and newer, although no one can say for sure if the Series 4 will get the next big software update or if it will be exclusive to newer watches.

Picking up a watch from the latest (or a new) generation ensures that you get a smartwatch with an updated design, a robust number of features and plenty of sensors. Now let’s get down to business.

Editor’s Note: Black Friday is almost here. Fortunately, several retailers have already slashed prices on Apple’s latest smartwatches, along with AirPods, MacBooks, AirTags, and other Apple products. We’ve rounded up the most notable Apple Watch deals below, but for other tech, check out our guide to best early Black Friday deals you can have.

The best Apple Watch Series 9 deals

Apple Watch Series 9 will Siri pulled upApple Watch Series 9 will Siri pulled upApple Watch Series 9 will Siri pulled up

Apple Watch Series 9 has an all-new S9 processor that enables offline use of Siri, brighter screens and the double-tap gesture. It also has the second generation ultra-wideband chip for Precision Finding if you have an iPhone 15. Read our review.

Pink Series 9 on a reflective pink surface.Pink Series 9 on a reflective pink surface.Pink Series 9 on a reflective pink surface.Pink Series 9 on a reflective pink surface.

The Apple Watch Series 9 represents a slight upgrade over last year’s Apple Watch Series 8. It uses Apple’s new S9 SiP processor and second-generation ultra-wideband chip, though there aren’t many significant differences beyond that. Read our review.

The Apple Watch Series 9 represents the latest wearable device in Apple’s flagship series. It introduces a slightly faster S9 SiP chip and a second-generation ultra-wideband chip, enabling Siri processing and precision searching with your iPhone. It also offers a brighter 2,000-nit screen and works with Apple’s new “double tap,” a feature that lets you bring your thumb and index finger together to perform different actions. While the improvements are welcome, the Series 9 isn’t a huge departure from the previous model, the Series 8.

The Apple Watch Series 9 just arrived, but the GPS-equipped model is already on sale at Amazon , Walmart , and Target in the 41mm size for about $329 ($70 off) or in the larger 45mm configuration at Amazon , Walmart and Target for as low as $359 ($70 off). As for the LTE model with cellular connectivity, it’s currently available at Amazon, Walmart, and Target starting at $429 ($70 off), matching its all-time low.

Read our Apple Watch Series 9 review.

The best Apple Watch SE deals

Man in yellow jacket models Apple Watch SE (2022)Man in yellow jacket models Apple Watch SE (2022)Man in yellow jacket models Apple Watch SE (2022)Man in yellow jacket models Apple Watch SE (2022)

The new SE for 2022 borrows some features from the Series 8, including the same chipset and Crash Detection feature, but it’s an otherwise subtle upgrade from the last-gen SE. Read our review.

Woman looks at app grid on Apple Watch SE (2022).Woman looks at app grid on Apple Watch SE (2022).Woman looks at app grid on Apple Watch SE (2022).Woman looks at app grid on Apple Watch SE (2022).

Apple’s entry-level wearable represents a minor upgrade over the previous SE, though it does introduce a faster chipset and uses many watchOS 10 features.

The Apple Watch SE got a refresh in late 2022. It has the same chipset as the Series 8, which is good, but with fewer sensors, no always-on display, and a slightly outdated design compared to the Series 8 and Series 9. These omissions can take this out of the game for some people, but it may still be exactly what you’re after. Best of all, it starts at $249 for the 40mm Wi-Fi / GPS model, which is $30 less than the previous generation’s baseline cost. Opting for cellular connectivity increases the starting price to $299 for the 40mm size (44mm adds $20 to each configuration).

Right now, the 40mm Apple Watch SE with GPS is selling on Amazon for $179 ($70 off); it’s also available for $189 ($60 off) at Best Buy and Target. The GPS-only model sells on Amazon in the 44mm size for $209 ($70 off), or at Target and Best Buy for $219 ($60 off). And if you want the LTE configuration, it’s currently available on Amazon starting at just $239 ($60 off).

Read our Apple Watch SE (second generation) review.

The best Apple Watch Ultra 2 deals

The robust Apple Watch Ultra 2 comes in one size: 49 mm. It offers the brightest screen of any wearable in Apple’s lineup, along with better battery life and improved performance. It also has Apple’s new S9 SiP, so you can take advantage of Apple’s new double tap feature. Read our review.

Apple’s latest Apple Watch Ultra launched for $799 in September with support for GPS and LTE, much like the original model. The ultra-capable smartwatch has the most features, sensors and ruggedness of any Apple Watch model to date, along with a display that’s 50 percent brighter than the first Ultra. The 49mm smartwatch also includes Apple’s new S9 SiP and second-generation ultra-wideband chip, just like the Apple Watch Series 9, while maintaining long-lasting battery life, accurate GPS tracking, and a host of dive-friendly sensors.

As part of a series of Black Friday promotions, the Apple Watch Ultra 2 is on sale at Amazon and Best Buy for $739 ($60 off), an all-time low. Plus, the current sale price applies to all style configurations, meaning you can pick it up with either an Alpine Loop, a Trail Loop, or an Ocean Band for the same price.

Read our Apple Watch Ultra 2 review.

A note about the more premium models

While all Apple Watch models and colorways covered here are encased in aluminum (except the Ultras, which have a titanium construction), Apple makes a more premium range built from stainless steel and titanium. These offerings are functionally and aesthetically similar to their aluminum counterparts, with slightly refined colors and finishes – polished for the stainless steel and brushed for the titanium. But they start at much steeper prices of $749 and up. They’re also often on sale, but they’re never discounted as low as the standard base models, so we won’t include them here.

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